Ozean Media | Planning and Buying

Ozean started with media planning and buying

Ozean Media opened its doors as strictly a media buying agency. It is what our founder, Alex Patton, personally does best. He is a numbers geek - he loves Reach, Frequency, Cost Per Point (CPP), and Cost per Thousand (CPM) computations. The guy revels in Ratings, GRPs, and shares. Finally, he honestly likes to explain the differences between Households using Television (HUTs) and People using Television (PUTs). (TRUST US - don't ask him about any of these media terms or media math unless you have 30 minutes to devote to "lecture with Alex" time.)

The point is the founder lives for this stuff. He started his career with a major cable system as the sales manager on the local and national levels before striking out on his own. At first, Alex relied on his skills to perform the media planning and buying functions for mostly political campaigns across the south east. He is known for his political media buying skills which focus like a laser - targeting the message to the correct demographics then matching the right media mix to maximize your media dollars. Those same skills assisted him with planning and buying for corporations and even advertising agencies. (That is right - other advertising agencies hire Ozean to plan and implement media buys for their clients. We are that good.)

Several years ago, Alex Patton recognized the shift from traditional media to interactive and web based media. He took his analytical media planning and buying skills and applied them to planning and buying interactive and internet media.

Ozean Media has planned and purchased the following types of media buys:

Internet Marketing & Interactive Media Planning and Buying

National Search Engine Marketing media planning and buying (Google, Yahoo, Bing, ad networks)
Regional Search Engine Marketing media planning and buying (Google, Yahoo, Bing, ad networks)
Local Search Engine Marketing media planning and buying (Google, Yahoo, Bing, ad networks)

Political Media Planning and Buying

Statewide Political media planning and buying
Congressional Political media planning and buying
Florida Circuit Court Political media planning and buying
County Commission Political media planning and buying
Municipal Political media planning and buying

Television media planning and buying

National Broadcast Television Network media planning and buying
National Cable Television Network media planning and buying
Regional Broadcast Television Network media planning and buying
Regional Cable Television media planning and buying
Local Broadcast Television media planning and buying
Local Cable Television media planning and buying

Radio media planning and buying

National Radio Network media planning and buying
Regional Radio Network media planning and buying
Local Radio Network media planning and buying

Newspaper

Regional Newspaper Buys
Local Newspaper Buys

Magazines

Niche magazines
National magazines
Local magazine

Outdoor Advertising (example: Billboards, Buses, sky writing)

Regional Outdoor Campaigns
Local Outdoor Campaigns

Interactive Experience Media

Media Planning

Focus! We are strong believers in targeting. With our laser like focus on maximizing your reach to your customers, we achieve results.

If your advertising does not reach your audience, it is money wasted. Our target planning ensures a more competitive media strategy which will increase your opportunities. We will develop and present a complete, written media plan, with appropriate documentation and rationale.

Media Buying

With our targeted media plan prepared, we then negotiate with media companies. We are unyielding in pursuit of the lowest cost to reach a maximum target audience, leveraging promotional opportunities whenever possible. Whether you measure by cost per point (CPP) or cost per thousands (CPM), we got you covered.

Media Auditing

Our job does not stop when the ads are placed. Ozean Media audits all media schedules. If we discover a media company has under-delivered or erred in any way, we aggressively negotiate to protect your interests.